This book is the result of the Masters thesis in Administration - Management Sciences, which brings - in academic writing - one hundred and ten persuasive actions most common made by leaders in the administrative environment, seventy-seven essential qualities for the persuasive leader, ten limiters of persuasive performance and twelve universal laws for effective persuasion, being results of explanatory, qualitative and bibliographic research in one hundred and three works by various authors who presented research on this topic - from the classical period of ancient Greece to modern persuasion.
By exercising the persuasive leader profile, it will be possible to create, reinforce, modify or extinguish beliefs, attitudes, intentions, motivations and/or behaviors of their followers (GASS and SEITER, 2018). And the main skill of extremely successful people is persuasion, which also enables them to quickly understand people, create instant trust, get the team into action quickly, increase sales, beat the competition, receive a fair salary, have their point of view accepted by others, gain acceptance of people, be more successful in business, have better relationships, be more effective in negotiations and influence people to do what you asked. (MORTENSEN, 2010).
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